KATE HOPKINS, ANNAPOLIS, MD
The client: A realtor
Being from Annapolis, the client wanted the logo to represent the city of Annapolis, using images of boating, sailing, and/or water. After several drafts, the combination of a house and sailboat was chosen. I combined a traditional blue and gray color scheme and a modern font to achieve a classic, yet, contemporary look.
BARTLETT REAL ESTATE SOLUTIONS, ANNAPOLIS, MD
The client: A real estate and residential construction company
The concept for the logo focuses on the client's name: Bartlett. The bartlett pear is the most commonly grown variety of pear in the U.S. Using such a simple and unexpected image provides an element of surprise and whimsy, creating something to remember. Being from Annapolis, the client initially wanted the logo to represent the city of Annapolis, using images of boating, sailing, and/or water. After several drafts, those ideas were discarded in favor of something that would stand out from the crowd — something that people would remember. Rather than using clichéd images, the logo becomes a singular and unique mark. Admiral blue is used as a subtle nod to the preppy, seaside city, and a classic serifed font adds a traditional, element, while maintaining a clean, contemporary look.
LOGO & BUSINESS CARD DESIGN
DESAI HEALTH AND WELLNESS, WASHINGTON, DC
The client: Health and Wellness Coach
It was important to the client that her logo express the concepts of energy, vitality, and health. She wanted it to be warm, bright, and clean. It seemed appropriate to use a sun disk to depict warmth and vitality, and I chose a grass green triad of leaves to symbolize growth. A light, sans-serif font with haromonious curves was used for a clean, modern, open feel.
LOGO & BUSINESS CARD DESIGN
EVOLVING PATHWAYS, WASHINGTON, DC
The client: A peace building consultant
The client expressed the need for a logo that communicated the idea of pathways to progress, while also embodying the concept of peace. I combined the two ideas—the outline of a white dove carrying an olive branch doubles as a road or pathway coming over the hills into view. The logo uses a common symbol in a fresh, new way that is simple, yet sophisticated,
CROSSROADS IRISH-AMERICAN FESTIVAL, SAN FRANCISCO, CA
The client: Cultural heritage festival
OOOKIC PRODUCTIONS, NEW YORK, NY
The client: A film production company
After I presented drafts of several concepts, the client chose the viewfinder as a primary image. His work is often in black and white, so I limited the color scheme to match. The logo was intended to be animated on his website, so it was important to consider each part as a potentially moving object. He wanted the O-K to inhabit the center focal point, as if coming into focus while peering through a camera lens.