THE ART OF LIVING FOODS COOKBOOK
CLIENT: DESAI HEALTH AND WELLNESS , WASHINGTON, DC
Shown: Cookbook cover and a small sample of pages
The Art of Living Foods cookbook is full of recipes that use "living foods" such as fruits, vegetables, herbs, whole grains, and nuts/seeds. Meals that incorporate these foods can create lightness, vitality and stamina, and give us energy in abundance.
The cookbook design mirrors that energy with its cheerful color scheme and simple graphic elements. Photographs from each "living food" category appear on the cover, against a radiant gold, sunny backdrop. Quotations on the "energetics of food" grace the bottom of each recipe page, flanked by a green leaf triad, which is also used in the company logo, creating a consistent brand/identity. The divisions between each recipe section are full of vibrant photographs of food against a brightly colored two-page spread. The overall design displays the vitality and pleasure derived from the living foods within, creating a warm, inviting place to turn when hunger strikes.
Shown: Book cover and a small sample of pages